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A good working relationship with the media is tested severely in times of a crisis. A rule for any crisis situation is to tell the truth and tell it fast. It is important to communicate quickly, constantly, and consistently to all appropriate audiences in a clear, straightforward manner. During times of crisis, the media can be adversaries or allies. It all depends on how your organization manages the crisis and understands the media’s point of view. We will create a thorough crisis communications plan to ensure that your messages are communicated consistently during a crisis.
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